We are not asklng anyone to 'believe' anything. The mere presence of a paradigm, idea or concept in Matrix IV should not be t a h n by the d e r to imply that that paradigm is to be encouraged for adoptlon or non-adaptlon by the reader. Matrix IV, as a book represents a w h a h n of signi%cpnt para- digms that represent a selected crosssection of reality during the linear period of 1993 to early 1994. Everyone connected with it has had (and continues to have) land- mark experiences. MATRIX IV PRELIMINARY ADVISORY TO THE READ= What Matrix IV Is All About Let me flrst say that the Matrix IV pmject has been a challenge and adventure for many people. Matrix N ispublished by Leading Edge Re- search Group, p 0.Box 753Q, Ye& Wdington 98597.AU Rights Reserved Tke concept, design and layout is (c) I993 Val Valerim Tke artwork for the painting, done under the direction of Val VaLerian,is (c) 1993 Corey Wove Areas in Matrix containing works by Michael Topper are (c) 1994Michael Topper, in association with Val Valerian,Leading Edge Research AU Rights Reserved All rights to other materials are retained by respective authors, and opinions of those authors remain their own and do not necessarily r e f i d the opinions of any other persoa No part of Matrix IV may be reproduced or transmitted in any form by any means,ekctronic or mechanicd inchding photocopyng and recording, or by m y inJo- mution storage or retried system, except by permission of thepubMer, Leading Edge Research. Tkepainting on the cover of Matrix N i s titled 'Iderface'. Varian is married and has one child, Christopher Max Varian.MATRlXIV THE EQUIVIDEUM Paradigms and Dimensions of Human Evolution and Consciousna s VALDAMAR V A L E W with Michael Topper Cops.'right 1994 Leading E4ge Research Group

According to the Open Syllabus Project, Varian is the fourth most frequently cited author on college syllabi for economics courses. Together with Carl Shapiro, he co-authored Information Rules: A Strategic Guide to the Network Economy and The Economics of Information Technology: An Introduction. Varian is the author of two bestselling textbooks: Intermediate Microeconomics, an undergraduate microeconomics text, and Microeconomic Analysis, an advanced text aimed primarily at first-year graduate students in economics. Varian joined Google in 2002 as chief economist, and has worked on the design of advertising auctions, econometrics, finance, corporate strategy, and public policy. He is emeritus professor at the University of California, Berkeley, where he was founding dean of the School of Information. from the Karlsruhe Institute of Technology (KIT), Germany, awarded in 2006. He has two honorary doctorates, from the University of Oulu, Finland in 2002, and a Dr. Varian taught at MIT, Stanford University, the University of Oxford, the University of Michigan, the University of Siena and other universities around the world. in economics from the University of California, Berkeley in 1973. from MIT in economics in 1969 and both his M.A. Hal Varian was born on Main Wooster, Ohio.

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